Theatre Logos Agency

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Founded in New York City in 2006 and opened for business in April 2007, Theatre Logos Agency (TLA) was established to service the growing demand from producing organizations for high-quality artwork. Prior to the formation of TLA, no central clearinghouse existed for the rights to use original artwork from Broadway, Off-Broadway, West End, and regional productions. TLA is pleased to bring together our clients' artwork with producing organizations that can utilize it in the promotion of their productions. TLA associates, made up of experienced theatrical-licensing professionals, are ready to service both the needs of our clients and producing organizations. Feel encouraged to contact us with any questions.

TLA is proud to number among our clients: SpotCo - Theatrical Advertising (Broadway/Off-Broadway, NYC); Playwrights Horizons (Broadway/Off-Broadway, NYC); Bulldog Theatrical (Off-Broadway, NYC/West End, London); Stanhope Productions Ltd. (West End, London); Stefano Imbert (Off-Broadway, NYC/Regional); Todd A. Johnson, TAJ Design (Off-Broadway, NYC); Jeff Fisher, LogoMotives (Regional, OR); Judith Mayer, Keyword Design LLC (Regional, IN); Kevin Bell (Regional, IN); Michael Voll (Regional, CA); Hal Leonard Australia Pty. Ltd. Theatrical (Australia, New Zealand); Nathan Toovey (Australia).

About Our Founder

Michael Q. Fellmeth is Vice President at Dramatists Play Service, Inc. During his more than ten-year association with the Play Service, he has published over 500 plays, including a dozen Pulitzer Prize and Tony Award–winning titles and many of the most-popular contemporary plays in the English-speaking theatre. His many innovations in the theatrical-licensing business include the first sophisticated ecommerce website and the first automated online-licensing process. He holds degrees from Duke and Columbia University.

TLA wishes to acknowledge its special debt to Brian Berk and Drew Hodges of SpotCo, whose support was instrumental during the formative stages of the agency.